How to Calculate Influencer Marketing ROI: A Step-by-Step Guide for Indian Brands

Influencer Marketing ROI

Here’s the thing about influencer marketing in India: everyone’s doing it, but very few know if it’s actually generating any ROI. You’re not alone. As the global influencer marketing industry rockets toward $24 billion in 2024, Indian marketers face mounting pressure to move beyond vanity metrics and prove real business impact. The good news? Calculating […]