Micro vs Macro Influencer Budget in India: Where to Invest for Maximum Impact

Micro vs Macro Influencer Budget

India’s influencer marketing landscape is exploding. The market hit INR 2,200 crore in 2024 and is racing toward INR 3,375 crore by 2026— a staggering 25% annual growth rate. But with brands now shifting 15%+ of their digital budgets to creators, the million-rupee question remains: should you bet on a handful of macro influencers or […]