Section 194R Influencer Marketing: Your Complete Guide to TDS on Freebies & Barter Deals

Section 194R Influencer Marketing

Did you know that sending a free product worth ₹10,000 can trigger a TDS liability under Section 194R if it pushes your annual freebies to influencers over the threshold? Welcome to India’s new tax reality for influencer marketing. If you’re a brand shipping PR packages or an influencer unboxing “gifted” products, Section 194R influencer marketing […]