Did you know 76% of Instagram’s engagement in India comes from nano influencers While brands chase celebrity endorsements and macro influencers with millions of followers, they’re missing the real goldmine hiding in plain sight. Nano influencers India—creators with 1,000 to 10,000 followers—are quietly delivering engagement rates that make marketing directors
Did you know that sending a free product worth ₹10,000 can trigger a TDS liability under Section 194R if it pushes your annual freebies to influencers over the threshold? Welcome to India’s new tax reality for influencer marketing. If you’re a brand shipping PR packages or an influencer unboxing “gifted”
Did you know over 76% of Forbes India’s Top 100 Digital Stars failed to disclose paid collaborations in ASCI’s 2024 dipstick study, up from 69% the previous year? Recent analysis reveals that Indian influencers risk hefty fines and shattered audience trust when they skip proper disclosure. Fashion creator Priya Sharma
India’s influencer marketing landscape is exploding. The market hit INR 2,200 crore in 2024 and is racing toward INR 3,375 crore by 2026— a staggering 25% annual growth rate. But with brands now shifting 15%+ of their digital budgets to creators, the million-rupee question remains: should you bet on a
Here’s the thing about influencer marketing in India: everyone’s doing it, but very few know if it’s actually generating any ROI. You’re not alone. As the global influencer marketing industry rockets toward $24 billion in 2024, Indian marketers face mounting pressure to move beyond vanity metrics and prove real business
Your campaign results are only valuable if they inform future decisions. In this final post, I’ll show you exactly how to master Build Campaign Learnings Report that turns raw data into strategic intelligence. Interesting read: Why Long-Term Influencer Partnerships Deliver Higher ROI 📋 What to Include in Your Final Campaign
Most first-time campaigns treat influencer marketing like a billboard—create, launch, wait. But here’s the truth: influencer content is dynamic, and you can optimize while it’s live. In this post, I’ll show you exactly how to track and optimize influencer campaigns to maximize ROI in real-time. Learn: The HubSpot 2024 Video
You’ve planned everything perfectly. Now comes the part where most campaigns hit unexpected friction: the actual content production and approval process. Leading reports note that poorly planned production and review stages are a top reason influencer campaigns overrun timelines or underperform. Read more about campaign timelines The goal here isn’t
Influencer contracts, Handshake deals and DM agreements might feel casual and creator-friendly, but they’re how campaigns end up in legal disputes or compliance violations. A clear contract protects both parties and ensures everyone delivers what they promised. In this post, I’ll show you exactly what to include in your influencer
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