Execute Content Production & Approvals Smoothly (Step 5 of 7)
You’ve planned everything perfectly. Now comes the part where most campaigns hit unexpected friction: the actual content production and approval process. Leading reports note that poorly planned production and review stages are a top reason influencer campaigns overrun timelines or underperform. Read more about campaign timelines The goal here isn’t to micromanage creativity—it’s to ensure […]
Finalize Influencer Contracts & Ensure Compliance (Step 4 of 7)
Influencer contracts, Handshake deals and DM agreements might feel casual and creator-friendly, but they’re how campaigns end up in legal disputes or compliance violations. A clear contract protects both parties and ensures everyone delivers what they promised. In this post, I’ll show you exactly what to include in your influencer agreements—and how to navigate India’s […]
Choose Right Influencers: An Influencer Selecting Guide (Step 3 of 7)
This is where most campaigns either win big or waste money. The difference between a ₹50,000 campaign that generates ₹2 lakhs in sales and one that generates nothing? How to choose right influencers / creators. Recent studies confirm what savvy marketers already know: strategic creator selection drives exponential ROI. ⚠️ Critical Insight: Follower count is […]
Build an Influencer Brief That Gets Results (Step 2 of 7)
⚠️ A vague brief gets you vague results. Or worse—content that completely misses your brand message and requires expensive reshoots. Your influencer brief is the blueprint that aligns your vision with creator execution. It’s not about micromanaging creativity; it’s about providing guardrails that ensure brand safety while giving creators room to do what they do […]
Define Influencer Marketing Goals & Audience (Step 1 of 7)
You’ve seen the numbers. Your competitors win with influencer marketing, and you’re still wondering if it’s worth the investment. Here’s what you need to know: India’s influencer marketing industry will reach ₹3,375 crore ($405 million) in 2025. Additionally, 86% of Indian marketers plan to increase or maintain their influencer marketing budgets this year. Read more […]
The Ultimate Guide to Finding the Right Influencer in India
Here’s the thing: finding the right influencer in India isn’t about follower counts anymore. It’s about matching your brand with creators whose audiences actually care about what you’re selling. And in 2025, with India’s influencer marketing industry projected to hit ₹3,500 crore, the landscape has never been more sophisticated- or more confusing. This guide will […]
India’s Influencer Marketing Market Size: Projected Growth to INR 3,375 Crore by 2026
If you’re wondering whether influencer marketing in India is just another passing trend, here’s your answer: the market is projected to hit INR 3,375 crore by 2026, growing at a blistering 25% CAGR. That’s not hype- it’s data-backed momentum driven by digital adoption, brand trust in creators, and an exploding creator economy that’s reshaping how […]
Types and Categories of Influencer Marketing
After the revolution from Traditional Marketing to Social Media Marketing and with its exponential rise in the current generation, the growth of Influencer Marketing has been unstoppable. Influencer Marketing with its various categories and vastly developed reach is now one of the crucial domains for businesses. So to understand this marketing style here are all […]