Section 194R Influencer Marketing: Your Complete Guide to TDS on Freebies & Barter Deals
Did you know that sending a free product worth ₹10,000 can trigger a TDS liability under Section 194R if it pushes your annual freebies to influencers over the threshold? Welcome to India’s new tax reality for influencer marketing. If you’re a brand shipping PR packages or an influencer unboxing “gifted” products, Section 194R influencer marketing […]
ASCI Guidelines for Influencers India: The Complete 2026 Compliance Roadmap
Did you know over 76% of Forbes India’s Top 100 Digital Stars failed to disclose paid collaborations in ASCI’s 2024 dipstick study, up from 69% the previous year? Recent analysis reveals that Indian influencers risk hefty fines and shattered audience trust when they skip proper disclosure. Fashion creator Priya Sharma learned this the hard way—paying […]
Analyze & Build Campaign Learnings Report (Step 7 of 7)
Your campaign results are only valuable if they inform future decisions. In this final post, I’ll show you exactly how to master Build Campaign Learnings Report that turns raw data into strategic intelligence. Interesting read: Why Long-Term Influencer Partnerships Deliver Higher ROI 📋 What to Include in Your Final Campaign Report A comprehensive campaign report […]
Google SEO Updates till date
This blog post chronicles the major Google SEO updates till 2024, highlighting their impact on search algorithms.