Billboards are a prominent component of OOH advertising and ATL marketing strategies. The goal of ATL marketing is to create brand awareness and promote the product or service message on a large scale. That’s why billboards are often strategically placed in high-traffic areas to capture the attention of a large

Press releases are a critical part of public relations (PR). A press release is a piece of news or information that brands send out to inform the public about something noteworthy or of material significance. Press releases are essential for any business to share important information with the public. A

Digital marketing is now the main platform for almost any kind of professional firm that provides services or products and for individuals as well. Building an online business, be it in any form, is all about being visible online. Compared to traditional marketing, online marketing is easily measurable and less

Marketing has always played a crucial role in the world of business and this current landscape of marketing is drastically evolving. The addition of D2C marketing with the traditional ones is creating more advantages for businesses. So by understanding the key differences of these marketing strategies businesses can choose the

By 2030, the digital marketing landscape is expected to have seen significant transformations brought about by changes in consumer behaviour and technological breakthroughs. Over the course of the next ten years, the following significant developments and trends are anticipated to influence the direction of digital marketing.  Hyper-personalization and AI  AI

The evolution of the internet has revolutionised the way we conduct business, leading to the rise of e-commerce (electronic commerce) and s-commerce (social commerce). Both models offer unique advantages and cater to different market needs. Understanding their distinct features and benefits can help businesses decide which model aligns best with

In today’s world of ever-evolving marketing strategies, Above The Line (ATL) and Below The Line (BTL) marketing dominate the field. Both terms portray distinct approaches to reaching and engaging audiences, applying individual methods. While each category has unique strengths and weaknesses, understanding both allows businesses to create effective campaigns. ATL

Digital marketing is not just about reaching a broad audience; it’s about targeting the right audience with the right message at the right time. With tools like social media platforms, email automation, and advanced analytics, businesses can create highly customised marketing strategies that resonate with individual customers. This level of

Search Engine Optimization or SEO is crucial for improving a website’s visibility on search engines. If a brand wants its customers to be able to find their website easily, making SEO the priority is a must-have requirement. And to be able to understand the SEO strategies one has to acquire