Instagram is one of the most used and rapidly evolving social media platforms in this world and it is constantly developing new features and algorithms to create a better experience for its users and brands. Through Instagram trends and features, eCommerce is taking a new shape. Instagram Shop is one of them. It is a groundbreaking innovation, which has created a new space for social commerce.
What is an Instagram Shop?
Instagram Shop is one of the newest add-on trending features of Instagram, where brands can generate their virtual store on their Instagram account without creating any separate website or using any third-party engine to market their business. This feature allows consumers to directly see the product’s descriptions, prices, availability, features, etc. from the brand’s catalog without redirecting to any other sites or platforms. This feature has been designed to create the smoothest eCommerce experience ever with developing a big space for social commerce(sCommerce). The range of accessibility in Instagram Shop is diverse.
According to Instagram, 70% of shoppers turn to the platform to discover new products while browsing through their newsfeeds. Businesses and brands will be able to invite new customers in the future collaborating with other brands, tagging products, and by connecting with their targeted audiences. Once a brand activates its Instagram Shop, with the ‘view shop’ feature on their Instagram account it creates its brand visibility and through this feature, consumers are forced to discover new products regularly and from discovery to check out, the whole process takes a few seconds.
How to set up your Instagram Shop?
Setting up an Instagram Shop is quite simple and easy but Instagram shopping isn’t available for everyone, so following up with the eligibility criteria is important. These are the following requirements,
• Complying with all Meta policies and community standards is a must with no sanctions or restrictions on the account.
• Instagram with business and domain details, including verification as needed.
• The products that are to be listed must also be available for purchase from the website.
• Must be located in a supported market. Instagram shopping supports users from over 40 countries.
• The account must demonstrate trustworthiness, including an established account presence and follower count.
• The business must primarily focus on the sale of physical products.
Now to set up your Instagram Shop, the Instagram account should be a business one.
The next step is to connect the Instagram account with a Facebook business account.
Now, it is time to add the business catalog with existing and latest products and their descriptions. With the help of many eCommerce platform partners like Shopify, this can be done easily.
After enlisting the products and catalogs a round of profile reviews will be conducted by the Instagram team. Within 2-3 approximate days this review process gets done (most of the time).
After passing the review stage, the process is almost done. To start with the Shop, the shopping feature has to be activated.
Through all of these processes, the Instagram Shop will be live on the account. By tagging products of posts, reels, and stories the shop will be ready to grab consumers.
