How We Gave
Rare Rabbit
Their Biggest Shoe Launch.
2.2M views. ₹0.11 CPV. 100 content pieces. All on a lean budget.
A New Name in Shoes.
An Ambition Way Bigger.
Objective
Enter Men’s Shoes.
Make Noise.
Rare Rabbit had just entered the men’s footwear space — up against established giants. They needed nationwide amplification on a tight budget.
Approach
100 Creators.
One FOMO Wave.
We scouted male fashion creators PAN India and built a coordinated UGC-style FOMO campaign — content that felt native, not like ads.
100 Creators.
One Movement.
Male fashion creators from every corner of India — micro to mid-tier, chosen for audience fit over follower count.
Creator / 01
Fashion · Style
Creator / 05
Lifestyle · Fashion
Creator / 09
Active · Fitness
Creator / 02
Streetwear · Lifestyle
Creator / 06
Urban · Culture
Creator / 10
Luxury · Premium
Creator / 03
Footwear · Review
Creator / 07
Sneakers · Trend
Creator / 11
Street · Casual
Creator / 04
Style · Outfit
Creator / 08
Menswear · OOTDs
Creator / 12
Travel · RegionalReady for your own story?
Let’s Build Your
Next Campaign.
We find the right creators, build the right strategy, and deliver real results — just like we did for Rare Rabbit.
Start the Conversation