Finalize Influencer Contracts & Ensure Compliance (Step 4 of 7)
Influencer contracts, Handshake deals and DM agreements might feel casual and creator-friendly, but they’re how campaigns end up in legal disputes or compliance violations. A clear contract protects both parties and ensures everyone delivers what they promised. In this post, I’ll show you exactly what to include in your influencer agreements—and how to navigate India’s […]
Choose Right Influencers: An Influencer Selecting Guide (Step 3 of 7)
This is where most campaigns either win big or waste money. The difference between a ₹50,000 campaign that generates ₹2 lakhs in sales and one that generates nothing? How to choose right influencers / creators. Recent studies confirm what savvy marketers already know: strategic creator selection drives exponential ROI. ⚠️ Critical Insight: Follower count is […]
Build an Influencer Brief That Gets Results (Step 2 of 7)
⚠️ A vague brief gets you vague results. Or worse—content that completely misses your brand message and requires expensive reshoots. Your influencer brief is the blueprint that aligns your vision with creator execution. It’s not about micromanaging creativity; it’s about providing guardrails that ensure brand safety while giving creators room to do what they do […]
Define Influencer Marketing Goals & Audience (Step 1 of 7)
You’ve seen the numbers. Your competitors win with influencer marketing, and you’re still wondering if it’s worth the investment. Here’s what you need to know: India’s influencer marketing industry will reach ₹3,375 crore ($405 million) in 2025. Additionally, 86% of Indian marketers plan to increase or maintain their influencer marketing budgets this year. Read more […]
Types and Categories of Influencer Marketing
After the revolution from Traditional Marketing to Social Media Marketing and with its exponential rise in the current generation, the growth of Influencer Marketing has been unstoppable. Influencer Marketing with its various categories and vastly developed reach is now one of the crucial domains for businesses. So to understand this marketing style here are all […]