How To Choose Right Influencers: An Influencer Selecting Guide
This is where most campaigns either win big or waste money. The difference between a ₹50,000 campaign that generates ₹2 lakhs in sales and one that generates nothing? How to choose right influencers / creators. Recent studies confirm what savvy marketers already know: strategic creator selection drives exponential ROI. ⚠️ Critical Insight: Follower count is […]
Build an Influencer Brief That Gets Results (Step 2 of 7)
⚠️ A vague brief gets you vague results. Or worse—content that completely misses your brand message and requires expensive reshoots. Your influencer brief is the blueprint that aligns your vision with creator execution. It’s not about micromanaging creativity; it’s about providing guardrails that ensure brand safety while giving creators room to do what they do […]
Define Influencer Marketing Goals & Audience (Step 1 of 7)
You’ve seen the numbers. Your competitors win with influencer marketing, and you’re still wondering if it’s worth the investment. Here’s what you need to know: India’s influencer marketing industry will reach ₹3,375 crore ($405 million) in 2025. Additionally, 86% of Indian marketers plan to increase or maintain their influencer marketing budgets this year. Read more […]
The Ultimate Guide to Finding the Right Influencer in India
Here’s the thing: finding the right influencer in India isn’t about follower counts anymore. It’s about matching your brand with creators whose audiences actually care about what you’re selling. And in 2025, with India’s influencer marketing industry projected to hit ₹3,500 crore, the landscape has never been more sophisticated- or more confusing. This guide will […]
India’s Influencer Marketing Market Size: Projected Growth to INR 3,375 Crore by 2026
If you’re wondering whether influencer marketing in India is just another passing trend, here’s your answer: the market is projected to hit INR 3,375 crore by 2026, growing at a blistering 25% CAGR. That’s not hype- it’s data-backed momentum driven by digital adoption, brand trust in creators, and an exploding creator economy that’s reshaping how […]
Search Engine Optimization for Beginners
Boost your website’s visibility with our Search Engine Optimization tips! Discover strategies to improve search rankings.
On-Page Checklist
For an on-page SEO, form a focus group with your team and spend a substantial amount of time brainstorming ideas for targeted keywords.
Google SEO Updates till date
This blog post chronicles the major Google SEO updates till 2024, highlighting their impact on search algorithms.
What’s the Best Keyword for your business?
The best keywords attract traffic, convert that traffic to leads, and leads to sales? But how do you find it?
Things to do while analyzing competitors’ SEO
In today’s competitive digital landscape, a thorough analysis of competitors’ SEO is essential for boosting your website’s performance.
Social Media Marketing Avenues in Web3 World
As we enter the Web3 era, social media is evolving, creating new opportunities for marketing and community engagement.
DIWALI OFFERS TO LOOK OUT FOR 2024 EDITION
From electronics to seasonal decor and traditional clothing, there’s something for everyone to enjoy with Diwali offers 2024.
The Power of Instagram Hooks: Capturing Attention in a Crowded Feed
In the ever-evolving world of Instagram, grabbing your audience’s attention is more critical than ever. Instagram is a visual platform, but even the most stunning images can get lost in a sea of content. With millions of users and endless scrolling, grabbing your audience’s attention is essential. To stand out, you need powerful hooks that […]
Importance of Business Card
Business cards are still important, relevant, and irreplaceable, despite all the growing dependence and advancement on technology in this digital world. Business cards are an essential part of corporate communication and extremely important for a company’s personal and promotional presentation. It is common for professionals in the business and marketing industry and even other sectors, […]
L o c a l S E O 101
Any kind of business that has a physical or offline location or serves a geographic area can benefit from local SEO. Local SEO is a search engine optimization (SEO) strategy that helps businesses to be more visible in local search results on Google. Local search is quite powerful for small businesses and 46% of all […]
BEST OUTDOOR ADVERTISING TIPS
Outdoor advertising is a powerful medium that helps brands to unleash their potential growth. Implementation of outdoor advertising strategies is still relevant and works despite the popularity of digital channels. With advantages like the ability to generate brand awareness, reach target audiences, and target specific demographics, compared to other advertising strategies outdoor advertising is more […]
Importance of Creative Packaging
In this highly competitive world of business and marketing, the most crucial task for every brand is to stand out from the rest, and for that reason, creative packaging is an essential element for brands. More than 70% of consumers agree that packaging can influence their ultimate buying decision. Creative packaging not only helps products […]
Online & Offline Copywriting:
Basic differences To understand the basic difference, first one has to know what exactly copywriting is and how it works, so let’s jump into that… Copywriting is the process of writing persuasive marketing and promotional materials that motivate or manipulate the audiences to take some form of action, such as making a purchase, clicking on […]
Advantages of Big Billboards
Billboards are a prominent component of OOH advertising and ATL marketing strategies. The goal of ATL marketing is to create brand awareness and promote the product or service message on a large scale. That’s why billboards are often strategically placed in high-traffic areas to capture the attention of a large audience. By positioning advertisements in […]
How to utilize Press Releases for your campaign
Press releases are a critical part of public relations (PR). A press release is a piece of news or information that brands send out to inform the public about something noteworthy or of material significance. Press releases are essential for any business to share important information with the public. A well-crafted press release incorporates several […]
Offline Marketing Strategies for Your Online Business
Digital marketing is now the main platform for almost any kind of professional firm that provides services or products and for individuals as well. Building an online business, be it in any form, is all about being visible online. Compared to traditional marketing, online marketing is easily measurable and less expensive. Online marketing can help […]
B2B vs D2C Marketing
Marketing has always played a crucial role in the world of business and this current landscape of marketing is drastically evolving. The addition of D2C marketing with the traditional ones is creating more advantages for businesses. So by understanding the key differences of these marketing strategies businesses can choose the appropriate format for themselves and […]
Digital Marketing in 2030- What can you expect?
By 2030, the digital marketing landscape is expected to have seen significant transformations brought about by changes in consumer behaviour and technological breakthroughs. Over the course of the next ten years, the following significant developments and trends are anticipated to influence the direction of digital marketing. Hyper-personalization and AI AI and Hyper-Personalization By 2030, artificial […]
E-Commerce VS S-Commerce: What’s better and why?
The evolution of the internet has revolutionised the way we conduct business, leading to the rise of e-commerce (electronic commerce) and s-commerce (social commerce). Both models offer unique advantages and cater to different market needs. Understanding their distinct features and benefits can help businesses decide which model aligns best with their objectives. Let’s dive into […]