Artificial Intelligence(AI) has now become an integral part of not only new world technology but almost every other sector and it has generated countless opportunities. Social Media Marketing is one of those sectors where with the help of AI, the industry is evolving drastically. With the emergence of new tools and trends, the whole look at marketing is changing and believe me – it’s changing very rapidly.
Any trend created on a social media platform, can create a marketing funnel with the right AI tools that uses algorithms and advanced data-analyzer to access user behavior, making it extremely seamless for efficient marketers. That’s why, 90% of companies are already using AI to improve their customer experiences, says the MIT Global Survey.
So now it comes down to marketers, here are 7 unique ways Social Media Marketers utilize AI to analyze and increase their growth,
- Automated Content Creation:
Many technologies like editing tools, spell checkers, word processors, etc have been helping content writers with their jobs for many years, and often content creation daily can be difficult and time-consuming. With AI tools like Jasper and Adobe Sensei AI collecting data from relevant content across the web becomes relatively easy. It often streamlines the content creation process by suggesting relevant data, articles, and posts. Tools like ChatGPT generate customized content based on your extensive requirements too.
- Targeted & Personalized AD Campaigns:
Upon learning trends and user behavior algorithms, AI tools can create personalized AD campaigns for targeted audiences. Marketers and companies leverage Al tools to achieve a good ROI for their AD campaigns. By using AI tools marketers and brands can manage whole AD campaigns on their own with analytics projections. These AI tools are so advanced that they constantly track consumers’ online behaviors to figure out the best way to market their products through those AD campaigns so that the consumers will most likely engage with them.
- Customer Services:
Customer service is one of the crucial ways for brands to establish their direct connection with consumers and audiences. Brands and companies with effective and seamless customer service attract a larger group of audiences and for that reason, marketers and companies prefer AI-driven Chatbots and virtual assistants for customer services. It is advanced in every shape and form giving customers quick, easy, and reliable services to consumers which creates a better experience for them to revisit the brand.
- Effective Influencer Marketing:
In the world of social media marketing, influencer marketing is one of the biggest domains and is growing rapidly day by day. Influencer marketing is not only about huge celebrities with global outreach but also about establishing a connection with niche audiences through small creators for a long-lasting impact. For that, influencer marketers use AI tools to identify influencers who will be a correct fit in terms of their engagement rate, followers, quality plus category of the content and evaluate ROI. With the choice of an appropriate influencer or celebrity for their brand, marketers can dominate the whole sector.
- Visual Recognition:
Upon evaluating past data and analysis, AI tools can recognize specific objects, images, or even faces. Facial recognition and image recognition come under this category as well. These AI features provide customers with personalized experiences. It also helps marketers to understand how the audience perceives them.
- Sentimental Analysis:
Several AI-powered tools can analyze and gauge sentiment through online activities, conversations, and engagements, which helps marketers grasp their audiences by acknowledging their needs and creating a supply chain. This feature can accurately interpret emotions towards any brand or product. By identifying negative approaches or sentiments at an early stage, this feature also works to prevent any campaigns that can cause a disaster.
- Creating a new SEO:
As AI is revolutionizing the marketing sector, it’s taking the form of Search Engine Optimization(SEO). Through advanced data analysis, AI is exceptionally adept at identifying emerging topics and uncovering gaps in the market. Utilizing AI-powered analysis tools creates the process of assessing SEO action items. By leveraging AI in marketing any brand or company can elevate their SEO.
There are now countless ways to utilize AI in the field of Social Media Marketing. Emerging AI tools in this new generation of marketing trends and technologies can elevate any brand’s marketing strategy, which can lead to more efficient processes, better consumer engagement, prominent analysis, and ultimate success.
