Billboards are a prominent component of OOH advertising and ATL marketing strategies. The goal of ATL marketing is to create brand awareness and promote the product or service message on a large scale. That’s why billboards are often strategically placed in high-traffic areas to capture the attention of a large audience. By positioning advertisements in high-traffic and public locations, billboards become an unavoidable part of driving and can be a powerful OOH advertising tool.
Here are some of the advantages of billboards.
- Reach & Visibility:
The bigger the better when it comes to advertising, and billboards possess the ability to reach a vast audience because of its large scale, making them ideal for creating brand awareness on a large scale. The sheer size of the billboard makes the message of the brand’s advertising campaign hard to miss. By strategically placing billboards in high-traffic areas, you can capture the attention of countless potential customers, including commuters, pedestrians, and even tourists. People can’t avoid looking at billboards as they go throughout the day.
- Targeted Location:
Billboards can be put anywhere and everywhere and also have a scope to customize messages according to certain specifications. For this reason, billboards can be used in any specific location to target audiences there. Billboards allow you to target specific geographic locations, ensuring that your message reaches the desired audience in a particular region or city. It is the right tool to help a brand reach its local audience.
- Continuity:
Billboards can’t be ignored, unlike other forms of advertising. With its prominent presence in the real world, billboards provide continuous exposure to your brand message and have the capacity to make a lasting impression on the audience. Billboards offer 24/7 exposure to help advertisers target a diverse audience. This repeated exposure can reinforce brand recall and create a sense of familiarity with your company. Although the message in the billboards is shorter than other ad forms, it can hold in people’s minds more because no matter what time of day they pass, it will always be there. Studies show that 71% of people consciously look at billboards when driving.
- Brand Awareness:
Billboards are incredibly powerful at building brand awareness because people see the same billboard multiple times a day, which creates an impact in their brains and can often later associate it with the brand and its business. The designs of billboards are often catchy and memorable and provide a great way for potential customers to learn about a brand’s business, which later helps them to reach out for that brand’s services.
- Increase in Sales:
Billboards can increase sales and widen the profit margin in various ways, and it is one of billboard’s greatest abilities. This power is derived through prolonged exposure and the ability to reach a diverse audience. Billboards offer a surprisingly high turnover rate when it comes to getting consumers who saw the ad to visit the brand.
- Diverse Audience:
Billboards offer unique opportunities for brands to reach a large and diverse range of consumers with a single advertisement. Billboards have the potential to reach out to unknown niches or audiences that the brand never even knew existed. Instead of spending extra time and money to identify and research niche target customer groups, a billboard allows brands to reach a large part of the diverse general population. Billboards also bring the customers to the brand, which again helps the business to reduce costs and save time and budget on unnecessary advertising. On highways, billboards are seen by most drivers, from local commuters to visiting families. But even smaller posters and bulletins on local roads can help businesses to attract a wider variety of local consumers. This can be extremely beneficial for widespread services that attract a variety of demographics.
