Analyze & Build Campaign Learnings Report (Step 7 of 7)
Your campaign results are only valuable if they inform future decisions. In this final post, I’ll show you exactly how to master Build Campaign Learnings Report that turns raw data into strategic intelligence. Interesting read: Why Long-Term Influencer Partnerships Deliver Higher ROI đź“‹ What to Include in Your Final Campaign Report A comprehensive campaign report […]
Track & Optimize Influencer Marketing Campaigns (Step 6 of 7)
Most first-time campaigns treat influencer marketing like a billboard—create, launch, wait. But here’s the truth: influencer content is dynamic, and you can optimize while it’s live. In this post, I’ll show you exactly how to track and optimize influencer campaigns to maximize ROI in real-time. Learn: The HubSpot 2024 Video Marketing Report đź“Š Metrics That […]
Execute Content Production & Approvals Smoothly (Step 5 of 7)
You’ve planned everything perfectly. Now comes the part where most campaigns hit unexpected friction: the actual content production and approval process. Leading reports note that poorly planned production and review stages are a top reason influencer campaigns overrun timelines or underperform. Read more about campaign timelines The goal here isn’t to micromanage creativity—it’s to ensure […]
Finalize Influencer Contracts & Ensure Compliance (Step 4 of 7)
Influencer contracts, Handshake deals and DM agreements might feel casual and creator-friendly, but they’re how campaigns end up in legal disputes or compliance violations. A clear contract protects both parties and ensures everyone delivers what they promised. In this post, I’ll show you exactly what to include in your influencer agreements—and how to navigate India’s […]
Choose Right Influencers: An Influencer Selecting Guide (Step 3 of 7)
This is where most campaigns either win big or waste money. The difference between a â‚ą50,000 campaign that generates â‚ą2 lakhs in sales and one that generates nothing? How to choose right influencers / creators. Recent studies confirm what savvy marketers already know: strategic creator selection drives exponential ROI. ⚠️ Critical Insight: Follower count is […]
Build an Influencer Brief That Gets Results (Step 2 of 7)
⚠️ A vague brief gets you vague results. Or worse—content that completely misses your brand message and requires expensive reshoots. Your influencer brief is the blueprint that aligns your vision with creator execution. It’s not about micromanaging creativity; it’s about providing guardrails that ensure brand safety while giving creators room to do what they do […]
Define Influencer Marketing Goals & Audience (Step 1 of 7)
You’ve seen the numbers. Your competitors win with influencer marketing, and you’re still wondering if it’s worth the investment. Here’s what you need to know: India’s influencer marketing industry will reach â‚ą3,375 crore ($405 million) in 2025. Additionally, 86% of Indian marketers plan to increase or maintain their influencer marketing budgets this year. Read more […]
The Ultimate Guide to Finding the Right Influencer in India
Here’s the thing: finding the right influencer in India isn’t about follower counts anymore. It’s about matching your brand with creators whose audiences actually care about what you’re selling. And in 2025, with India’s influencer marketing industry projected to hit â‚ą3,500 crore, the landscape has never been more sophisticated- or more confusing. This guide will […]
India’s Influencer Marketing Market Size: Projected Growth to INR 3,375 Crore by 2026
If you’re wondering whether influencer marketing in India is just another passing trend, here’s your answer: the market is projected to hit INR 3,375 crore by 2026, growing at a blistering 25% CAGR. That’s not hype- it’s data-backed momentum driven by digital adoption, brand trust in creators, and an exploding creator economy that’s reshaping how […]
Search Engine Optimization for Beginners
Boost your website’s visibility with our Search Engine Optimization tips! Discover strategies to improve search rankings.
On-Page Checklist
For an on-page SEO, form a focus group with your team and spend a substantial amount of time brainstorming ideas for targeted keywords.
Google SEO Updates till date
This blog post chronicles the major Google SEO updates till 2024, highlighting their impact on search algorithms.
What’s the Best Keyword for your business?
The best keywords attract traffic, convert that traffic to leads, and leads to sales? But how do you find it?Â
Things to do while analyzing competitors’ SEO
In today’s competitive digital landscape, a thorough analysis of competitors’ SEO is essential for boosting your website’s performance.
Social Media Marketing Avenues in Web3 World
As we enter the Web3 era, social media is evolving, creating new opportunities for marketing and community engagement.
DIWALI OFFERS TO LOOK OUT FOR 2024 EDITIONÂ
From electronics to seasonal decor and traditional clothing, there’s something for everyone to enjoy with Diwali offers 2024.
The Power of Instagram Hooks: Capturing Attention in a Crowded Feed
In the ever-evolving world of Instagram, grabbing your audience’s attention is more critical than ever. Instagram is a visual platform, but even the most stunning images can get lost in a sea of content. With millions of users and endless scrolling, grabbing your audience’s attention is essential. To stand out, you need powerful hooks that […]
Importance of Business CardÂ
Business cards are still important, relevant, and irreplaceable, despite all the growing dependence and advancement on technology in this digital world. Business cards are an essential part of corporate communication and extremely important for a company’s personal and promotional presentation. It is common for professionals in the business and marketing industry and even other sectors, […]
L o c a l  S E O 101
Any kind of business that has a physical or offline location or serves a geographic area can benefit from local SEO. Local SEO is a search engine optimization (SEO) strategy that helps businesses to be more visible in local search results on Google. Local search is quite powerful for small businesses and 46% of all […]
BESTÂ OUTDOORÂ ADVERTISINGÂ TIPS
Outdoor advertising is a powerful medium that helps brands to unleash their potential growth. Implementation of outdoor advertising strategies is still relevant and works despite the popularity of digital channels. With advantages like the ability to generate brand awareness, reach target audiences, and target specific demographics, compared to other advertising strategies outdoor advertising is more […]
Importance of Creative Packaging
In this highly competitive world of business and marketing, the most crucial task for every brand is to stand out from the rest, and for that reason, creative packaging is an essential element for brands. More than 70% of consumers agree that packaging can influence their ultimate buying decision. Creative packaging not only helps products […]
Online & Offline Copywriting:Â
Basic differences To understand the basic difference, first one has to know what exactly copywriting is and how it works, so let’s jump into that… Copywriting is the process of writing persuasive marketing and promotional materials that motivate or manipulate the audiences to take some form of action, such as making a purchase, clicking on […]
Advantages of Big Billboards
Billboards are a prominent component of OOH advertising and ATL marketing strategies. The goal of ATL marketing is to create brand awareness and promote the product or service message on a large scale. That’s why billboards are often strategically placed in high-traffic areas to capture the attention of a large audience. By positioning advertisements in […]
How to utilize Press Releases for your campaign
Press releases are a critical part of public relations (PR). A press release is a piece of news or information that brands send out to inform the public about something noteworthy or of material significance. Press releases are essential for any business to share important information with the public. A well-crafted press release incorporates several […]