Execute Content Production & Approvals Smoothly (Step 5 of 7)
You’ve planned everything perfectly. Now comes the part where most campaigns hit unexpected friction: the actual content production and approval process. Leading reports note that poorly planned production and review stages are a top reason influencer campaigns overrun timelines or underperform. Read more about campaign timelines The goal here isn’t to micromanage creativity—it’s to ensure […]
Finalize Influencer Contracts & Ensure Compliance (Step 4 of 7)
Influencer contracts, Handshake deals and DM agreements might feel casual and creator-friendly, but they’re how campaigns end up in legal disputes or compliance violations. A clear contract protects both parties and ensures everyone delivers what they promised. In this post, I’ll show you exactly what to include in your influencer agreements—and how to navigate India’s […]
Choose Right Influencers: An Influencer Selecting Guide (Step 3 of 7)
This is where most campaigns either win big or waste money. The difference between a ₹50,000 campaign that generates ₹2 lakhs in sales and one that generates nothing? How to choose right influencers / creators. Recent studies confirm what savvy marketers already know: strategic creator selection drives exponential ROI. ⚠️ Critical Insight: Follower count is […]
Build an Influencer Brief That Gets Results (Step 2 of 7)
⚠️ A vague brief gets you vague results. Or worse—content that completely misses your brand message and requires expensive reshoots. Your influencer brief is the blueprint that aligns your vision with creator execution. It’s not about micromanaging creativity; it’s about providing guardrails that ensure brand safety while giving creators room to do what they do […]
Define Influencer Marketing Goals & Audience (Step 1 of 7)
You’ve seen the numbers. Your competitors win with influencer marketing, and you’re still wondering if it’s worth the investment. Here’s what you need to know: India’s influencer marketing industry will reach ₹3,375 crore ($405 million) in 2025. Additionally, 86% of Indian marketers plan to increase or maintain their influencer marketing budgets this year. Read more […]
The Ultimate Guide to Finding the Right Influencer in India
Here’s the thing: finding the right influencer in India isn’t about follower counts anymore. It’s about matching your brand with creators whose audiences actually care about what you’re selling. And in 2025, with India’s influencer marketing industry projected to hit ₹3,500 crore, the landscape has never been more sophisticated- or more confusing. This guide will […]
What’s the Best Keyword for your business?
The best keywords attract traffic, convert that traffic to leads, and leads to sales? But how do you find it?
Social Media Marketing Avenues in Web3 World
As we enter the Web3 era, social media is evolving, creating new opportunities for marketing and community engagement.
DIWALI OFFERS TO LOOK OUT FOR 2024 EDITION
From electronics to seasonal decor and traditional clothing, there’s something for everyone to enjoy with Diwali offers 2024.
The Power of Instagram Hooks: Capturing Attention in a Crowded Feed
In the ever-evolving world of Instagram, grabbing your audience’s attention is more critical than ever. Instagram is a visual platform, but even the most stunning images can get lost in a sea of content. With millions of users and endless scrolling, grabbing your audience’s attention is essential. To stand out, you need powerful hooks that […]
Importance of Business Card
Business cards are still important, relevant, and irreplaceable, despite all the growing dependence and advancement on technology in this digital world. Business cards are an essential part of corporate communication and extremely important for a company’s personal and promotional presentation. It is common for professionals in the business and marketing industry and even other sectors, […]
L o c a l S E O 101
Any kind of business that has a physical or offline location or serves a geographic area can benefit from local SEO. Local SEO is a search engine optimization (SEO) strategy that helps businesses to be more visible in local search results on Google. Local search is quite powerful for small businesses and 46% of all […]
BEST OUTDOOR ADVERTISING TIPS
Outdoor advertising is a powerful medium that helps brands to unleash their potential growth. Implementation of outdoor advertising strategies is still relevant and works despite the popularity of digital channels. With advantages like the ability to generate brand awareness, reach target audiences, and target specific demographics, compared to other advertising strategies outdoor advertising is more […]
Importance of Creative Packaging
In this highly competitive world of business and marketing, the most crucial task for every brand is to stand out from the rest, and for that reason, creative packaging is an essential element for brands. More than 70% of consumers agree that packaging can influence their ultimate buying decision. Creative packaging not only helps products […]
Online & Offline Copywriting:
Basic differences To understand the basic difference, first one has to know what exactly copywriting is and how it works, so let’s jump into that… Copywriting is the process of writing persuasive marketing and promotional materials that motivate or manipulate the audiences to take some form of action, such as making a purchase, clicking on […]
Advantages of Big Billboards
Billboards are a prominent component of OOH advertising and ATL marketing strategies. The goal of ATL marketing is to create brand awareness and promote the product or service message on a large scale. That’s why billboards are often strategically placed in high-traffic areas to capture the attention of a large audience. By positioning advertisements in […]
How to utilize Press Releases for your campaign
Press releases are a critical part of public relations (PR). A press release is a piece of news or information that brands send out to inform the public about something noteworthy or of material significance. Press releases are essential for any business to share important information with the public. A well-crafted press release incorporates several […]
Offline Marketing Strategies for Your Online Business
Digital marketing is now the main platform for almost any kind of professional firm that provides services or products and for individuals as well. Building an online business, be it in any form, is all about being visible online. Compared to traditional marketing, online marketing is easily measurable and less expensive. Online marketing can help […]
B2B vs D2C Marketing
Marketing has always played a crucial role in the world of business and this current landscape of marketing is drastically evolving. The addition of D2C marketing with the traditional ones is creating more advantages for businesses. So by understanding the key differences of these marketing strategies businesses can choose the appropriate format for themselves and […]
Digital Marketing in 2030- What can you expect?
By 2030, the digital marketing landscape is expected to have seen significant transformations brought about by changes in consumer behaviour and technological breakthroughs. Over the course of the next ten years, the following significant developments and trends are anticipated to influence the direction of digital marketing. Hyper-personalization and AI AI and Hyper-Personalization By 2030, artificial […]
E-Commerce VS S-Commerce: What’s better and why?
The evolution of the internet has revolutionised the way we conduct business, leading to the rise of e-commerce (electronic commerce) and s-commerce (social commerce). Both models offer unique advantages and cater to different market needs. Understanding their distinct features and benefits can help businesses decide which model aligns best with their objectives. Let’s dive into […]
ATL & BTL Marketing
In today’s world of ever-evolving marketing strategies, Above The Line (ATL) and Below The Line (BTL) marketing dominate the field. Both terms portray distinct approaches to reaching and engaging audiences, applying individual methods. While each category has unique strengths and weaknesses, understanding both allows businesses to create effective campaigns. ATL Marketing ATL or Above The […]
Top 10 AI Marketing Tools
Digital marketing is not just about reaching a broad audience; it’s about targeting the right audience with the right message at the right time. With tools like social media platforms, email automation, and advanced analytics, businesses can create highly customised marketing strategies that resonate with individual customers. This level of personalisation and precision represents the […]
Guide for Off-Page SEO
Search Engine Optimization or SEO is crucial for improving a website’s visibility on search engines. If a brand wants its customers to be able to find their website easily, making SEO the priority is a must-have requirement. And to be able to understand the SEO strategies one has to acquire the knowledge and practice of […]