This is where most campaigns either win big or waste money. The difference between a ₹50,000 campaign that generates ₹2 lakhs in sales and one that generates nothing? How to choose right influencers / creators. Recent studies confirm what savvy marketers already know: strategic creator selection drives exponential ROI. ⚠️
⚠️ A vague brief gets you vague results. Or worse—content that completely misses your brand message and requires expensive reshoots. Your influencer brief is the blueprint that aligns your vision with creator execution. It’s not about micromanaging creativity; it’s about providing guardrails that ensure brand safety while giving creators room
You’ve seen the numbers. Your competitors win with influencer marketing, and you’re still wondering if it’s worth the investment. Here’s what you need to know: India’s influencer marketing industry will reach ₹3,375 crore ($405 million) in 2025. Additionally, 86% of Indian marketers plan to increase or maintain their influencer marketing
Here’s the thing: finding the right influencer in India isn’t about follower counts anymore. It’s about matching your brand with creators whose audiences actually care about what you’re selling. And in 2025, with India’s influencer marketing industry projected to hit ₹3,500 crore, the landscape has never been more sophisticated- or
If you’re wondering whether influencer marketing in India is just another passing trend, here’s your answer: the market is projected to hit INR 3,375 crore by 2026, growing at a blistering 25% CAGR. That’s not hype- it’s data-backed momentum driven by digital adoption, brand trust in creators, and an exploding
Boost your website’s visibility with our Search Engine Optimization tips! Discover strategies to improve search rankings.
For an on-page SEO, form a focus group with your team and spend a substantial amount of time brainstorming ideas for targeted keywords.
This blog post chronicles the major Google SEO updates till 2024, highlighting their impact on search algorithms.
The best keywords attract traffic, convert that traffic to leads, and leads to sales? But how do you find it?
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