What is “In-App Purchase”?
Majority of brands and companies are advertising their businesses through social media apps via images, videos(long/short format), creative content, etc and through third-party engines (like Amazon) consumers buy those products or services. But now, with the rapid advancement of technology, brands have generated purchases with the social media app. Without leaving the app consumers can make purchases within seconds in a particular app itself through features like attached links, tagged products, recommendations, word of mouth, and influencer sponsoring. This In-App purchase feature creates a big space for social commerce(sCommerce) throughout every social media.
How does Instagram elevate the “In-App Purchase” experience?
Social media platforms like Facebook, Twitter (now X), Pinterest, and even TikTok have introduced this feature in their respective apps but currently, Instagram has become user’s and consumer’s first choice for this type of social commerce. The type of domination Instagram has created in the field of influencer marketing and with the constant upgradation of new features as a channel, Instagram attracts the majority of consumers which creates an ample amount of engagement.
‘View-to-be-inspired’ is one of the current popular trends which marketers are highly capitalizing on this in-app purchase feature by aspiring consumers to conceptualize their settings or schedule their plans in a new format. Rather than being redirected to another site, the in-app purchase feature makes the journey of buying, short and seamless for the consumers which also encourages them to keep exploring even more creative content and inspirations. Businesses are now expanding and generating more revenue in this era of social commerce without having to create a new site. These creators with their content engage their audiences which helps both brands and creators drive revenue from audience/consumers’ feeds.
How to set up Instagram In-App Purchase?
Here is the brief process to set up your in-app purchase in your Instagram account.
- So to begin with, creating a business account on Instagram is the very first step. Creating a business account on Instagram is free and it has access to many kinds of analytics.
- If there is any existing online store or website, there is an option available for direct integration with Instagram Shopping, and if not then there is an option of manually uploading the product catalog.
- If there is an existing Facebook account, merging both things will work smoothly. As Facebook manages Instagram, having a professional Facebook account will be beneficial.
- After all these processes, the account will go under review, which usually takes a few days. And finally, after passing the review section by connecting the product catalog with the Instagram shop, the job is done.
In-app purchases on Instagram streamline the buying process for users and provide businesses with powerful tools to sell products and services. Instagram’s in-app purchase feature offers a secure and convenient experience.
