ATL & BTL Marketing
In today’s world of ever-evolving marketing strategies, Above The Line (ATL) and Below The Line (BTL) marketing dominate the field. Both terms portray distinct approaches to reaching and engaging audiences, applying individual methods. While each category has unique strengths and weaknesses, understanding both allows businesses to create effective campaigns. ATL Marketing ATL or Above The […]
Top 10 AI Marketing Tools
Digital marketing is not just about reaching a broad audience; it’s about targeting the right audience with the right message at the right time. With tools like social media platforms, email automation, and advanced analytics, businesses can create highly customised marketing strategies that resonate with individual customers. This level of personalisation and precision represents the […]
Guide for Off-Page SEO
Search Engine Optimization or SEO is crucial for improving a website’s visibility on search engines. If a brand wants its customers to be able to find their website easily, making SEO the priority is a must-have requirement. And to be able to understand the SEO strategies one has to acquire the knowledge and practice of […]
A D V A N T A G E S OF S E O
In today’s fast-paced and rapidly growing digital world, creating an effective online presence is the only essence for making a business successful. When used strategically, Search Engine Optimization or SEO can provide many advantages to a business. SEO has the ability to increase organic traffic to a website without sending any extra money which also […]
E v o l u t i o n of S E O
In today’s digital world, Search Engine Optimization or SEO revolves around Google. Over the 25 years, SEO has undergone a lot of significant changes but its importance has remained the same. From basic keyword matching functions in the 90s to aligning with the most complex ranking system generated by AI(Artificial Intelligence), SEO has evolved a […]
Types and Categories of Influencer Marketing
After the revolution from Traditional Marketing to Social Media Marketing and with its exponential rise in the current generation, the growth of Influencer Marketing has been unstoppable. Influencer Marketing with its various categories and vastly developed reach is now one of the crucial domains for businesses. So to understand this marketing style here are all […]
Offline Marketing Strategies for Your Online Business
Digital marketing is now the main platform for almost any kind of professional firm that provides services or products and for individuals as well. Building an online business, be it in any form, is all about being visible online. Compared to traditional marketing, online marketing is easily measurable and less expensive. Online marketing can help […]
Importance of Content Creation in 2024
The ability to produce quality content has become essential for businesses and individuals. Content creation, as a form of industry, is evolving in every sector, and staying up-to-date with it, as technology advances, is the best and essential practice for brands to keep their business growing. It’s the quality and quantity of your content that […]
Affiliate Marketing Guide
Affiliate marketing is emerging as one of the most common methods for eCommerce brands to promote their business. It is also a multibillion-dollar industry that is creating new opportunities every day. To leverage revenue for your business irrespective of the industry a comprehensive guide for Affiliate Marketing is crucial. WHAT IS AFFILIATE MARKETING? It is […]
Types of Video Advertisement
At this age, digital marketing primarily consists of online media and websites. Brands and companies welcomed the potential of this new platform for their business. Advertising being one of the crucial elements of any business or industry, with the rise of online platforms companies have started to incline towards modern ways of advertisement than the […]
Cheap Marketing Tools That Matter
Want to get started on your digital marketing journey and don’t want to spend a whole lot of bucks on tools in the beginning? Or, want to cut your costs on high-end tools but not sure about the alternatives? Don’t worry! Here is the following list of digital marketing tools in various categories like, analytics […]
Guide to Catalog Management for E-Commerce
When it comes to online shopping, the product catalog containing all the required information becomes crucial for shoppers and sellers. Even if consumers tend to buy offline, an appealing catalog makes the brand engaging. More than 81% of consumers conduct online research before purchasing anything online. Commanding a strong presence in the field of an […]
Social Media Marketing in Real Estate
Over the last decade, social media marketing has evolved and expanded in every domain of the digital and technological world, real estate is one of them. If you’re into real estate or a real estate agent, staying ahead in your game in this particular field is crucial, especially in today’s world of social media. Marketing […]
TYPES OF SITEMAPS
Sitemaps play a crucial role in improving a brand’s website’s Search Engine Optimization or SEO performance and overall organization. Sitemaps acts like a directory for search engines where all the critical data and information regarding sites, URLs, videos, and other files are hosted. It also works as a blueprint for users to effectively navigate the […]
IMPORTANCE OF SEO IN CURRENT GENERATION
SEO has become one of the most known, popular, and an integral part of the online marketing and online business world. With millions of people using search engines on a daily basis to find solutions to their problems, businesses can put SEO to use to reach out to their audiences. The only way to grow […]
Is There a Drastic Difference in Social Media Trends Between India and USA?
Social media is a huge landscape which undergoes a constant change. New trends, technologies, and features are emerging in every different country/religion/timezone ,and in this generation, social media isn’t only considered a platform for global connectivity but also a huge place for marketing. Consumer behavior has evolved over the years and this behavior varies in […]
Influencer Marketing on Other Social Media Apps
At the current moment, Instagram ranks on top of the list of the most preferred social media platforms for influencer marketing because of its algorithms, and constantly evolving trends, that we all are aware of. Other social media platforms like Facebook, YouTube, Twitter(now X), TikTok, LinkedIn, etc also offer quite the space for marketing within […]
The Social Media Hashtag Theory
Social media, in the current generation, provides a crucial platform for individuals and businesses to connect, create, engage, and distribute content all over the world. Without social media presence and understanding, it’s very difficult for companies to grow their business. When it comes to promoting any product, service, brand, or content, one of the greatest […]
Instagram Shop Activation Guide
Instagram is one of the most used and rapidly evolving social media platforms in this world and it is constantly developing new features and algorithms to create a better experience for its users and brands. Through Instagram trends and features, eCommerce is taking a new shape. Instagram Shop is one of them. It is a […]
Is Instagram bigger than Twitter and LinkedIn?
Social media has become one of the most integral parts of our daily lives. Creating a connection worldwide is the core feature of social media. Through various apps like Facebook, Instagram, Twitter(now X), TikTok, Pinterest, Snapchat, WhatsApp, etc. users can connect with anyone around the globe and thanks to this unimaginable reach, social media is […]
7 Unique Ways To Use AI in Social Media Marketing
Artificial Intelligence(AI) has now become an integral part of not only new world technology but almost every other sector and it has generated countless opportunities. Social Media Marketing is one of those sectors where with the help of AI, the industry is evolving drastically. With the emergence of new tools and trends, the whole look […]
Instagram’s In-App Purchases 101
What is “In-App Purchase”? Majority of brands and companies are advertising their businesses through social media apps via images, videos(long/short format), creative content, etc and through third-party engines (like Amazon) consumers buy those products or services. But now, with the rapid advancement of technology, brands have generated purchases with the social media app. Without leaving […]
Micro Creators OR Celebrities… What is the future now?
To figure out that first one has to understand the basic difference between a micro creator/influencer and a celebrity and how both are relevant in the field of Social Media Marketing? Celebrities usually gain fame through traditional media by growing their reputation in various sectors of the entertainment industry. By acing in their particular domain, […]
Leveraging User-Generated Content for Authentic Brand Engagement
TL;DR: Leveraging user-generated content for authentic engagement with your brand involves collecting customers’ experiences with the brand. It builds trust, increases brand loyalty, and offers authentic marketing material. Brands have been using tactics such as making branded hashtags, running contests, and featuring UGC on their channels to involve their audiences and boost their marketing efforts. […]